When Rochelle Knock steps into her new role as Vice President of Disney+ & Networks and Country Head for Sub-Saharan Africa this December, she won’t just be joining a global entertainment giant, she’ll be rewriting the script for how Africa engages with storytelling at scale

Knock’s journey, from leading customer value at Yoco Technologies to executive roles at MultiChoice Group, has been defined by one powerful throughline: building systems that center the audience.

Now, she brings that ethos to Disney, where she’ll oversee operations across 40 African markets, including the direct-to-consumer platform Disney,

Why This Matters for Africa’s Creative Ecosystem

Disney’s presence in Africa spans over six decades, but Knock’s appointment signals a shift from legacy to localization. Her background in fintech and media positions her to champion data-driven engagement, while her passion for storytelling promises a deeper resonance with African audiences

At CreatePreneurAfrica, we see this as a call to action: to ensure that African creators, producers, and visionaries are not just consumers of global content, but architects of it.

What We’re Watching For

• Inclusive Programming: Will Disney+ amplify African narratives, neurodiverse voices, and disability-inclusive content?
• Youth Engagement: How will Knock’s leadership shape platforms that empower young African storytellers?
• Editorial Sovereignty: Can this moment catalyze new frameworks for African-led syndication, funding, and legacy preservation?

A Legacy in Motion

“I am honored to be leading the Disney team in Africa,” Knock shared. “It’s an exciting time to be in the media industry, and I look forward to helping further deliver Disney’s beloved brands and stories across the continent.”

We believe this is more than a career milestone—it’s a generational pivot. And for every mother, artist, and advocate building inclusive futures from Zimbabwe to Braamfontein, it’s a reminder: our stories matter. Our leadership matters. And our time is now.

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